Gentrification-local

In the short time that I've lived in Austin, I've got to see gentrification happen without even being aware of what it was. When I first moved to riverside a little less then two years ago, it an area with businesses targeted towards a Hispanic population. A lot of taqurias, washaterias, cash loan places, and Spanish super markets. The apartments  in the area appeared to be built several years ago, and aside from student living,  and were all relatively affordable. However, in the last year and half I've noticed new construction and the formation of 3 story apartments that appear to be aiming at luxury living and upgraded commercialize businesses. Out of curiosity and because the new apartments do look beautiful, I went to ask for pricing. A one bedroom apartments was going for over a thousand dollars a month! My first initial response was these people are crazy. NOBODY WOULD PAY THAT MUCH. However, reflecting back now with my knowledge I've obtained from this class, I can see that the people that running these apartments are very much sane because they are aware that nobody would pay that much. Nobody that already lived in that area that is. This is the type of gentrification that I've seen locally. From living in riverside, to driving down Holly, Marlo Heights, and the Mueller development gentrification is happening right under our noses. 

New apartments right of riverside and I35 called "Riverview"